Successful creativity
CV in short
CLIENTS:
At Emira Unltd: Electronic Arts/DICE, 2HealMedical, Gastronoma, BySofiaWistam, Pharmiva, Ventim, Briox, InsightOne, Stenvalvet, Happytear, Ståhl&Partners, Pioner boats, Opposite House, AxFood, Index Real Estate, Föreningen Matvärden.
At Identity Works:
-Arla Foods – Creative Director of all IW work during 2006–19.
-Santa Maria and Risenta/Paulig Group – Creative Director 2016-19.
-OLW/Orkla – Creative Director 2006-15.
-Bromma Blocks – Creative Director of new brand identity 2005-12.
Other: Arvid Nordquist, ICA, Leksands, Zeinas, EvanoffGroup, V&S, Pernot Ricard, Hälsans Kök, Sisters, Oriflame, Socialstyrelsen, Vinge, Cirio, Atria, Mockfjärds, Carspect, Länsförsäkringar, Emma S.
AWARDS:
2018 2nd Agency of the year Regi brand- & design agencies 50M+.
2017 1st Agency of the year, Regi, brand- & design agencies 50M+.
2015 Bronze, Pentawards for Vain Sound Sthlm.
2010 Gold, Pentawards for PourTe/Johan&Nyström.
2008 Silver and Bronze, Pentawards for Arla Ko and Kvibille.
2007 Gold, Swedish Design Award for ICA I Love Eco.
LAST BUT NOT LEAST:
Software skills in Illustrator, Photoshop, InDesign, Office package, Key-note, AI images. Swedish mother tongue & fluent in English.
Lived four years in England to study & work during 1989-93.
Happily married 20+ years & mother of 2 young adults.
Great interest in health & sustainability living. Music, food, fashion, art. Horseback rider. AirBnb Super-host. Loves traveling. Winter wild water swimmer. Learning new things and the simplicity in life.
COMPETENCE:
– Excellence in brand- and design strategy.
– Concept development, creative methods, design management.
– Presenting and selling ideas to marketing departments, boards.
– Team leadership developing senior, mid and junior creatives.
– Experience of building, develop and running a global agency.
– Years of recruiting CEO's, board members, project managers and creatives of all levels.
EDUCATION:
2012 Hyper Island, Stockholm - digital masterclass.
2009 UGL/Hyper Island, Stockholm - leadership training.
1989–92 Brighton University, UK. Bachelor of Arts, BA (Hons) Graphic design, 1st Class Degree and winner of Michel Beazley Publ. Award.
POSITIONS:
2020-present Creative director and CEO at agency Emira Unltd.
2022-2024 Board member at Compass Sports Riding Club, CSRK.
2010–19 Chief creative officer, design director and senior team leader at Identity Works.
2004–20 Founder and partner of Identity Works.
2004–10 Creative director, Identity Works.
1990–2004 Jaxvall Design, RIFIFI advertising, SVT/Swedish National Television, Reed Books International in UK, The Partners in UK, The Design Bridge in UK.
HONORARY TASKS:
2017 Jury member, Guldägget KOMM! design category, Stockholm.
2013 Jury member, Cannes Lions design category, Cannes, France.
2011 Jury chairman, Guldägget KOMM!, design category, Stockholm.
2009 Jury member, Eurobest, design category, Amsterdam, NL.
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